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A Suggested Typology of Greek Upscale Hotels Based on Their MrkiS
Chatzipanagiotou, K. C.; Koritos, Christos - 2022
This paper aims to suggest an empirically based typology of hotels according to their marketing information systems (MrkIS) configurations. The study seeks to examine major antecedents of the effectiveness of MrkIS and their influence on the adoption of specific marketing applications. Finally,...
Persistent link: https://www.econbiz.de/10014241261
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Identifying the critical determinants of TQM and their impact on company performance : evidence from the hotel industry of Greece
Bouranta, Nancy; Psomas, Evangelos L.; Pantouvakis, Angelos - In: The TQM journal : the international review of … 29 (2017) 1, pp. 147-166
Persistent link: https://www.econbiz.de/10011648883
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An empirical investigation of the relationship between market orientation and MrklS effectiveness in upscale hotels in Greece
Chatzipanagiotou, Kalliopi C.; Vassilikopoulou, Aikaterini - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 4, pp. 285-297
Persistent link: https://www.econbiz.de/10003798086
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Auswahl, Wirtschaftlichkeit und Erfolg von Informationssystemen
Sprenger, Jon - 2010
Persistent link: https://www.econbiz.de/10009154609
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Social media utilisation and business performance of hotels in Lebanon : exploring the moderating effects of hotel classification
Halawani, Firas Mohamad; Soh, Patrick Chin-Hooi; … - In: Journal of global information management : an official … 28 (2020) 3, pp. 58-76
Persistent link: https://www.econbiz.de/10012304229
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Winter destinations hotels performance measurement practice : evidence from CEE
Jugović, Tijana; Štavljanin, Velimir; Kostić … - In: Economic research 35 (2022) 1,6, pp. 6304-6318
Persistent link: https://www.econbiz.de/10014427958
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Using data envelopment analysis to measure hotel efficiency in Crete
Manasakis, Constantine; Apostolakis, Alexandros; … - In: International journal of contemporary hospitality management 25 (2013) 4, pp. 510-535
Persistent link: https://www.econbiz.de/10009761385
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The dividend policy of tourist firms pre and during the economic crisis in Greece
Diakomihalis, Mihail; Kapsiohas, Nikos - In: International journal of financial engineering and risk … 3 (2019) 1, pp. 60-78
Persistent link: https://www.econbiz.de/10012253445
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Social media adoption among small and medium-sized Greek hotels : a survey about its antecedents and its impact on performance outcomes
Spita, Maria; Peitzika, Eirini; Chatzi, Sofia - In: International journal of decision sciences, risk and … 9 (2020) 1/2, pp. 23-54
Persistent link: https://www.econbiz.de/10012507871
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Analysing CRM system and organizational performance : a balanced score card approach in the hotel industry
Kaur, Jasveen; Kaur, Jaspreet - In: Business analyst : a refereed journal of Shri Ram … 36 (2015) 1, pp. 203-218
Persistent link: https://www.econbiz.de/10011533108