Social media adoption among small and medium-sized Greek hotels : a survey about its antecedents and its impact on performance outcomes
Maria Spita, Eirini Peitzika, Sofia Chatzi
Year of publication: |
2020
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Authors: | Spita, Maria ; Peitzika, Eirini ; Chatzi, Sofia |
Published in: |
International journal of decision sciences, risk and management : IJDSRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-7177, ZDB-ID 2515097-2. - Vol. 9.2020, 1/2, p. 23-54
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Subject: | social media adoption | social media marketing | SMEs' performance | technology-organisation-environment | TOE | hotel industry | Social Web | Social web | KMU | SME | Hotellerie | Hotel industry | Online-Marketing | Internet marketing | Unternehmenserfolg | Firm performance | Griechenland | Greece |
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