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Brand champion behaviour : its role in corporate branding
Yakimova, Raisa; Mavondo, Felix; Freeman, Susan; … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
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Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna; Gyrd-Jones, Richard I. - In: Industrial marketing management : the international … 65 (2017), pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
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Dimensions of corporate brand personality : an empricial study on the leading bank brands operating in Gujarat state of India
Patel, Ritesh K. - In: Paradigm : the journal of Institute of Management Technology 16 (2012) 2, pp. 24-37
Persistent link: https://www.econbiz.de/10011758536
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Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.; Chen, Weifeng - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
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Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver; Keller, Kevin Lane - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
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Impact of voluntary disclosures on corporate brand equity
Sarkar, Soumya; Bhattacharjee, Titas - In: Corporate reputation review : an international journal 20 (2017) 2, pp. 125-136
Persistent link: https://www.econbiz.de/10011739773
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Corporate brand and hotel performance : a resource-based perspective
Silva, Rosario; Gerwe, Oksana; Becerra, Manuel - In: Journal of business research : JBR 79 (2017), pp. 23-30
Persistent link: https://www.econbiz.de/10011745112
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Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne; Prügl, Reinhard - In: Family business review : journal of the Family Firm … 31 (2018) 4, pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
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The importance of corporate brand identity in business management : an application to the UK banking sector
Buil, Isabel; Catalán, Sara; Martínez, Eva - In: Business research quarterly : BRQ 19 (2016) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10011660313
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Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands
Porto, Rafael Barreiros; Foxall, Gordon Robert; Coelho, … - In: Journal of modelling in management 19 (2024) 4, pp. 1237-1261
Persistent link: https://www.econbiz.de/10014558587