Drolet, Aimee Leigh (ed.); Yoon, Carolyn (ed.) - 2021 - 2nd edition
"The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age …, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing … on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of …
