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Trade promotions
Narasimhan, Chakravarthi - In: Handbook of pricing research in marketing, (pp. 283-301). 2009
Persistent link: https://www.econbiz.de/10003819740
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A price discrimination theory of coupons
Narasimhan, Chakravarthi - 2007
Persistent link: https://www.econbiz.de/10003572353
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Comparative promotional strategies
Narasimhan, Chakravarthi - 2007
Persistent link: https://www.econbiz.de/10003572371
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Competitive promotional strategies
Narasimhan, Chakravarthi - In: The journal of business : B 61 (1988) 4, pp. 427-449
Persistent link: https://www.econbiz.de/10001060207
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Incorporating consumer price expectations in diffusion models
Narasimhan, Chakravarthi - In: Marketing science : the marketing journal of the … 8 (1989) 4, pp. 343-357
Persistent link: https://www.econbiz.de/10001090673
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Modeling Selectivity in Households' Purchase Quantity Outcomes: A Count Data Approach
Zhang, Qin; Seetharaman, P.B.; Narasimhan, Chakravarthi - In: Review of Marketing Science 3 (2005) 1
We present an econometric technique for modeling endogenous selectivity in households’ quantity outcomes as observed in scanner panel data. Simultaneous models of incidence, brand choice and quantity, that treat quantity outcomes as count data, ignore such self-selectivity considerations in...
Persistent link: https://www.econbiz.de/10014619489
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Decomposing promotional effects with a dynamic structural model of flexible consumption
Chan, Tat; Narasimhan, Chakravarthi; Zhang, Qin - In: Journal of marketing research : JMR 45 (2008) 4, pp. 487-498
Persistent link: https://www.econbiz.de/10003756363
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Modeling selectivity in households' purchase quantity outcomes : a count data approach
Zhang, Qin; Seetharaman, P. B.; Narasimhan, Chakravarthi - In: Review of marketing science 3 (2005) 2, pp. 1-19
Persistent link: https://www.econbiz.de/10003888202
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Product line pricing in a supply chain
Dong, Lingxiu; Narasimhan, Chakravarthi; Zhu, Kaijie - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1704-1717
Persistent link: https://www.econbiz.de/10003908993
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Information and inventory in distribution channels
Iyer, Ganesh; Narasimhan, Chakravarthi; Niraj, Rakesh - In: Management science : journal of the Institute for … 53 (2007) 10, pp. 1551-1561
Persistent link: https://www.econbiz.de/10003563784