A price discrimination theory of coupons
Chakravarthi Narasimhan
| Year of publication: |
2007
|
|---|---|
| Authors: | Narasimhan, Chakravarthi |
| Published in: |
Pricing tactics, strategies, and outcomes ; Vol. 2. - Cheltenham [u.a.] : Elgar. - 2007, p. 479-498
|
| Subject: | Preisdifferenzierung | Price discrimination | Kundenbindungsprogramm | Loyalty program | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003572353