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Optimal Reverse-Pricing Mechanisms
Spann, Martin; Zeithammer, Robert; Häubl, Gerald - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1058-1071
Persistent link: https://www.econbiz.de/10008762684
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Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search
Häubl, Gerald; Dellaert, Benedict G. C.; Donkers, Bas - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 438-456
Persistent link: https://www.econbiz.de/10008420694
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To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
Popkowski Leszczyc, Peter T L; Häubl, Gerald - In: Journal of marketing 74 (2010) 4, pp. 110-110
Persistent link: https://www.econbiz.de/10008432043
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Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice
Murray, Kyle B.; Häubl, Gerald - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 77-88
Persistent link: https://www.econbiz.de/10007743766
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What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information
Ge, Xin; Häubl, Gerald; Elrod, Terry - In: Journal of consumer research : JCR ; an … 38 (2012) 6, pp. 1004-1022
Persistent link: https://www.econbiz.de/10009962452
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When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
Hildebrand, Christian; Häubl, Gerald; Herrmann, Andreas; … - In: Information systems research : ISR ; an information … 24 (2013) 1, pp. 14-29
Persistent link: https://www.econbiz.de/10010087845
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Minimum prices and product valuations in auctions : Report No. 03-117
Häubl, Gerald; Leszczyc, Peter T. L. Popkowski - In: MSI reports : working paper series (2003) 3, pp. 115-141
Persistent link: https://www.econbiz.de/10009893392
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The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity
Kettle, Keri L; Häubl, Gerald - In: Journal of consumer research : JCR ; an … 40 (2013), pp. S301
Persistent link: https://www.econbiz.de/10010135631
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A cross-national investigation of the effects of country of origin and brand name on the evaluation of a new car
Häubl, Gerald - In: International marketing review 13 (1996) 5, pp. 76-97
Persistent link: https://www.econbiz.de/10006325199
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Consumers' evaluations of products labeled 'Made in Europe'
Schweiger, Günter; Häubl, Gerald; Friederes, Geroen - In: Marketing and research today : the journal of the … 23 (1995) 1, pp. 20-24
Persistent link: https://www.econbiz.de/10006405288