The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity
Year of publication: |
2013
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Authors: | Kettle, Keri L ; Häubl, Gerald |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 40.2013, SUPPL, p. S301
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