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Comment substituer une marque connue par une nouvelle marque inconnue: les cas bio-Activia et Gemey- Maybelline
Aimé, Isabelle; Lai, Chantal - Institut de Préparation à l'Administration et à la … - 2015
be a customer transfer when the positioning of the initial brand remains identical (Bio-Activia) or it could aim to a …
Persistent link: https://www.econbiz.de/10011122201
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Expectation Gaps and Halo-Effects in Organic Food Positioning: Characteristics of Organic Food from a Consumer’s Point of View
Meyer-Höfer, Marie von; Nitzko, Sina; Spiller, Achim - Institut für Agrarökonomie, Georg-August-Universität … - 2013
market success, thus the positioning of organic food is a crucial topic for food policy and marketing. This paper analyses …
Persistent link: https://www.econbiz.de/10011069601
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„ÍZLÉSEK ÉS BOROK”- A CSONGRÁDI BOROK POZÍCIONÁLÁSA
Kispál, Gabriella; Takács, István - In: Acta Carolus Robertus 02 (2012) 2
positioning of the different winesorts of Csongrád with questionnaries, blind-testing, laboratory analyses, in-depth interviews …. The positioning of the winesorts of Csongrád is important because the economical conditions are rather unfavourable and …
Persistent link: https://www.econbiz.de/10011070272
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Understanding Seniors in the Context of an Aging European Population as a Modifier for Further Brand Management: Case of the Czech Republic
Olšanová, Květa - In: Central European Business Review 2012 (2012) 3, pp. 37-45
segment for the future food marketing and (ii) matured segment specifics in benefits selection for brands´ positioning …
Persistent link: https://www.econbiz.de/10011070689
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Psychological Pricing in Modern Retailing: The Case of Wine Sector in Hard-Discounter Chains of Russia
Perovic, Nikola - In: Manager Journal 4 (2014) 1, pp. 83-95
The main goal of this paper is to show if is possible to find a modern retail chain in one of the world largest economies that uses exclusively psychological pricing, as a dominant competitive advantage, in order to predominantly direct consumer behavior. Pricing, as a source of competitive...
Persistent link: https://www.econbiz.de/10011167284
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Applying netnography to the obtaining of the map of positioning for companies of food.
Ricolfe, José S. Clemente; Carmen Escribá Pérez - In: Cuadernos de Gestión 14 (2014) 01, pp. 57-74
article presents a marketing research technique as netnography, and applied to determine the positioning of food distribution … of information to determine brand image and positioning of companies. …
Persistent link: https://www.econbiz.de/10011099288
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E-consumer segmentation: an applied study based in the internet use perspectives.
Eduard Cristóbal-Fransi; Daries-Ramon, Natalia; … - In: Cuadernos de Gestión 14 (2014) 01, pp. 35-55
The market segmentation has frequently been used in the traditional marketing research but still appears as a relatively new subject in the Information and Communication Technologies (ICT) and Internet environment. The present investigation seeks to analyse the e-consumer behaviour depending on...
Persistent link: https://www.econbiz.de/10011099289
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The Turnaround of Tata Nano: Reinventing the Wheel
Singh, Swati; Srivastava, Pallavi - In: Vision 16 (2012) 1, pp. 45-52
strategies for launching and positioning backfired, leading to attraction of the wrong segment towards the car. There were …
Persistent link: https://www.econbiz.de/10011137546
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Positioning for International Market Segments in Higher Education: Evidence from Saudi Arabia
Qandile, Yasine A.; Oganesyants, Natalia - In: Business Education and Accreditation 6 (2014) 2, pp. 61-69
faculty’s perceptions of relevant positioning attributes for Saudi Arabia to compete in the global academic marketplace … education market. The findings highlighted distinctive positioning strengths to brand higher education institutions in Saudi …
Persistent link: https://www.econbiz.de/10011143907
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—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool
Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred - In: Marketing Science 27 (2008) 4, pp. 600-609
. In cooperation with the management, we implemented and tested a new segmentation, targeting, and positioning tool, which …
Persistent link: https://www.econbiz.de/10008787562