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Karmasin, Helene
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Marketing Science
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Management Science
25
Journal of business research : JBR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The journal of product & brand management
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Journal of the Academy of Marketing Science
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Marketing Letters
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Marketing letters : a journal of research in marketing
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ERIM Report Series Research in Management
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International journal of forecasting
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Annals of Faculty of Economics
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Empirische Marketingforschung
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Industrial marketing management : the international journal for industrial and high-tech firms
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Entscheidungsunterstützung für ökonomische Probleme
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ECONIS (ZBW)
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RePEc
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BASE
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EconStor
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University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
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652
Divergent versus relevant ads : how creative ads affect purchase intention for new products
Jiang, Hui
;
Messinger, Paul R.
;
Liu, Yifei
;
Lu, Zhibin
; …
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10014584202
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