Pénard, Thierry; Raynaud, Emmanuel; Saussier, Stéphane - Département Sciences Sociales, Agriculture et … - 2011
Franchising is nowadays a prominent way to organize the distribution sector. While previous literature suggests that … monitoring issues are a critical determinant of organizational choices, it is rather silent on the optimal monitoring strategy … once the organization of the chain is set. In this article, we analyze the monitoring policy of chains with both franchised …