Improving Channel Coordination Through Franchising
Year of publication: |
1990
|
---|---|
Authors: | Lal, Rajiv |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 9.1990, 4, p. 299-318
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | franchising | brand name | service | monitoring | moral hazard |
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