How can public enterprises be made more efficient? Where should the line between public and private production be drawn? What can countries do to minimize the losses sustained by public enterprises? What is the current perception of the role of the state in production in Southeast Asia, and...

This book is a collection of ten cases encountered by Malaysian firms when marketing beyond the national boundary. Focusing on real life problems, the cases are selected from five industries, namely frozen prawns, ceramic tiles, cane furniture, cake mix, and fresh cut orchids. Thought-provoking...

Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a contradiction? How can digitalization support marketers beyond digital advertising? These questions must be addressed in an international context since, for most companies,...

Deutsche Unternehmen werden in naher Zukunft auch daran gemessen werden, wie erfolgreich sie sich in die internationalen Beschaffungsmärkte integrieren und sie nutzen. Hier nun das aktuelle Lehr- und Handbuch zur internationalen Beschaffung.

Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.

part Part 1 Overview of world business -- chapter 1 Nature of international marketing: Challenges and opportunities -- chapter 2 Trade theories and economic cooperation -- chapter 3 Trade distortions and marketing barriers -- part Part 2 World market environment -- chapter 4 Political...