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Managing favorable product-country match in international markets : the case of "made in Gessi"

Matarazzo, Michela; Resciniti, Riccardo - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 422-434

Persistent link: https://www.econbiz.de/10010408598

Does country of origin affect brand associations? : the case of Italian brands in China

Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 409-421

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“Sustainability” a semi-globalisable concept for international food marketing : consumer expectations regarding sustainable food ; an explorative survey in industrialised and emerg...

Meyer-Höfer, Marie von; Spiller, Achim - 2014

Today’s global food production and consumption often stand in sharp contrast to the objectives of sustainable development. Sustainable food products, characterised by higher environmental or ethical standards than conventional equivalents, are therefore an essential mean of addressing this...

Persistent link: https://www.econbiz.de/10010430775

Legal, ethical, or responsible food

Lähteenmäki-Uutela, Anu - In: Journal of international food & agribusiness marketing … 26 (2014) 4, pp. 235-257

Persistent link: https://www.econbiz.de/10010431553

Cosmopolitanism : concept and measurement

Saran, Anshu; Kalliny, Morris - In: Journal of global marketing 25 (2012) 5, pp. 282-291

Persistent link: https://www.econbiz.de/10009756663

How can chief marketing officers strengthen their influence? : a social capital perspective across six country groups

Engelen, Andreas; Lackhoff, Fritz; Schmidt, Susanne - In: Journal of international marketing 21 (2013) 4, pp. 88-109

Persistent link: https://www.econbiz.de/10010233201

Micro talk systems

Brunswick, Gary J.; Gnauck, Brian; Amtmann, Raymond; … - In: Journal of business case studies 9 (2013) 4, pp. 311-319

Persistent link: https://www.econbiz.de/10009786498

Sharing economic rents with intermediaries : a strategy for establishing brands as rent generating assets in international markets

Betts, Stephen C. - In: Journal of international business and economics : JIBE 13 (2013) 4, pp. 123-134

Persistent link: https://www.econbiz.de/10010241889

How Lorestans' stone exporters can play an international role in the world market?

Farhikhteh, Shirzad; Farhikhteh, Fatemeh; Sajadi, Jaffar; … - In: Inventi impact: international trade (2013) 4, pp. 229-240

Persistent link: https://www.econbiz.de/10010243733

Culture and international marketing : a sub-Saharan African context

Darley, William K.; Luethge, Denise J.; Blankson, Charles - In: Journal of global marketing 26 (2013) 4, pp. 188-202

Persistent link: https://www.econbiz.de/10010199649