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New frontiers in pricing for profit

Walsh, John - In: Beyond traditional marketing : innovations in marketing …, (pp. 223-258). 2005

Persistent link: https://www.econbiz.de/10002862752

Flexibility in Consumer Purchasing for Uncertain Future Tastes

Walsh, John W. - In: Marketing science : the marketing journal of the … 14 (1995) 2, pp. 148-165

Persistent link: https://www.econbiz.de/10006936627

Flexibility in consumer purchasing for uncertain future tastes

Walsh, John W. - In: Operations research, Management science : OR MS ; the … 36 (1996) 3, pp. 317-318

Persistent link: https://www.econbiz.de/10006531541

Why trying to reorient a brand can burn your fingers

Walsh, John W. - In: Business strategy review 14 (2003) 4, pp. 61-67

Persistent link: https://www.econbiz.de/10007156431

Note—Conjoint Reliability Measures

Wittink, Dick R.; Reibstein, David J.; Boulding, William; … - In: Marketing Science 8 (1989) 4, pp. 371-374

Researchers have used a variety of measures for the assessment of conjoint analysis reliability. In this note we critically evaluate two different measures and identify potential shortcomings for each one. We identify the context for which a given measure is suitable, and recommend the use of...

Persistent link: https://www.econbiz.de/10008788328