Besanko, David; Dubé, Jean-Pierre; Gupta, Sachin - In: Marketing Science 24 (2005) 1, pp. 123-137
In this paper we describe the pass-through behavior of a major U.S. supermarket chain for 78 products across 11 categories. Our data set includes retail prices and wholesale prices for stores in 15 retail price zones for a one-year period. For the empirical model, we use a reduced-form approach...