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Optimal Selection for Direct Mail
Bult, Jan Roelf; Wansbeek, Tom - In: Marketing science : the marketing journal of the … 14 (1995) 4, pp. 378-394
Persistent link: https://www.econbiz.de/10006941020
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Target selection for direct marketing : semiparametric versus parametric discrete choice models
Bult, Jan R. - 1992
Persistent link: https://www.econbiz.de/10000831793
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Testing causality between marketing variables using scanner data
Bult, Jan R.; Leeflang, Peter; Wittink, Dick R. - 1991
Persistent link: https://www.econbiz.de/10000818031
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Target selection for direct marketing
Bult, Jan Roelf - 1993
Persistent link: https://www.econbiz.de/10004179544
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Conjoint experiments for direct mail response optimization
Vriens, Marco; Scheer, Hiek R.van der; Hoekstra, Janny C.; … - In: European journal of marketing : EJM 32 (1998) 3-4, pp. 323-339
Persistent link: https://www.econbiz.de/10006098682
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"Semiparametric versus Parametric Classification Models: An Application to Direct Marketing"
Bult, Jan Roelf - In: Journal of marketing research : JMR 30 (1993) 3, pp. 380-390
Persistent link: https://www.econbiz.de/10006690583
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GMM estimation in panel date models with measurement error
Wansbeek, Tom - In: Journal of econometrics 104 (2001) 2, pp. 259-268
Persistent link: https://www.econbiz.de/10001606581
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Efficient computation for the estimation of the sales response model
Foekens, Eijte W.; Krijnen, Wim P.; Wansbeek, Tom - 1994
Persistent link: https://www.econbiz.de/10000882158
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The factorial covariance structure model
Verhees, Jaap; Wansbeek, Tom - 1988
Persistent link: https://www.econbiz.de/10000752316
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Simple estimators for dynamic panel data models with errors in variables
Wansbeek, Tom; Kapteyn, Arie - 1989
Persistent link: https://www.econbiz.de/10000782904