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Choice of cause in cause-related marketing

Robinson, Stefanie Rosen; Irmak, Caglar; Jayachandran, … - In: Journal of marketing 76 (2012) 4, pp. 126-139

Persistent link: https://www.econbiz.de/10009782925

Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion

Westberg, Kate; Pope, Nigel - In: Journal of marketing communications 20 (2014) 6, pp. 419-437

Persistent link: https://www.econbiz.de/10010436757

Promoting brands across categories with a social cause : implementing effective embedded premium programs

Henderson, Ty; Arora, Neeraj - In: Journal of marketing 74 (2010) 6, pp. 41-60

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Doing well while doing good : linking a social cause to product promotions; why it works and how to make it more effective

Henderson, Ty; Arora, Neeraj - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 8-15

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Composing tweets to increase retweets

Jalali, Nima Y.; Papatla, Purushottam - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 647-668

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Advertising, Promotion, and Competition: A Survey with Special Reference to Food

Connor, John M. - In: Agricultural Economics Research (1981) 1

This article surveys the theoretical and empirical literature on the economics of advertising during the last decade The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and social welfare Numerous empirical investigations of food and...

Persistent link: https://www.econbiz.de/10010919317

Mehran Nejati; Azlan Amran; Gwen Tan Yi Wen - In: International journal of management practice : IJMP 8 (2015) 1, pp. 57-69

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Christofi, Michael; Leonidou, Erasmia; Vrontis, Demetris - In: Global business & economics review 17 (2015) 1, pp. 93-111

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Nonprofit collaboration with luxury brands : positive and negative effects for cause-related marketing

Boenigk, Silke; Schuchardt, Viktoria - In: Nonprofit and voluntary sector quarterly 44 (2015) 4, pp. 708-733

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The growth of cause marketing : past, current, and future trends

Rozensher, Susan - In: Journal of business & economics research 11 (2013) 4, pp. 181-185

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