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—Temporal Stochastic Inflation in Choice-Based Research
Salisbury, Linda Court; Feinberg, Fred M. - In: Marketing Science 29 (2010) 1, pp. 32-39
We examine the specification and interpretation of discrete-choice models used in behavioral theory testing, with a focus on separating “coefficient scale” from “error scale,” particularly over time. Numerous issues raised in the thoughtful commentaries of Louviere and Swait [Louviere,...
Persistent link: https://www.econbiz.de/10008787978
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Consumer mental accounts and implications to selling base products and add-ons
Erat, Sanjiv; Bhaskaran, Sreekumar R. - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 801-818
Persistent link: https://www.econbiz.de/10009665097
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The behavioral foundations of corporate dividend policy a cross-country analysis
Breuer, Wolfgang; Rieger, M. Oliver; Soypak, K. Can - In: Journal of banking & finance 42 (2014), pp. 247-265
Persistent link: https://www.econbiz.de/10010408381
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Consumer wealth
Tully, Stephanie M.; Sharma, Eesha - In: Consumer psychology review 5 (2022) 1, pp. 125-143
Persistent link: https://www.econbiz.de/10012795334
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Bringing (contingent) loss aversion down to earth : a comment on Gal & Rucker's rejection of "losses loom larger than gains"
Simonson, Itamar; Kivetz, Ran - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 517-522
Persistent link: https://www.econbiz.de/10011917328
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To give or not to give? : choosing chance under moral conflict
Lin, Stephanie C.; Reich, Taly - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 211-233
Persistent link: https://www.econbiz.de/10011858569
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When seeking the best brings out the worst in consumers : understanding the relationship between a maximizing mindset and immoral behavior
Goldsmith, Kelly; Roux, Caroline; Ma, Jingjing - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 293-309
Persistent link: https://www.econbiz.de/10011858700
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The subtle influence of check and X marks : how symbolic markings influence judgment
Yoon, Gunwoo; Vargas, Patrick - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 682-688
Persistent link: https://www.econbiz.de/10011937374
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Overconfidence in personnel selection : when and why unstructured interview information can hurt hiring decisions
Kausel, Edgar E.; Culbertson, Satoris S.; Madrid, Hector P. - In: Organizational behavior and human decision processes : … 137 (2016), pp. 27-44
Persistent link: https://www.econbiz.de/10011618913
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Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools
Yang, Botao; Yang, Sha; Dutta, Shantanu - In: Marketing science 41 (2022) 2, pp. 361-379
Persistent link: https://www.econbiz.de/10013363742