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Estimating Heterogeneous EBA a...
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Allenby, Greg M.
195
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Kim, Jaehwan
28
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22
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20
Gilbride, Timothy J.
19
Chandukala, Sandeep R.
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
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141
Investigating Endogeneity Bias in Marketing
Liu, Qing
;
Otter, Thomas
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
5
,
pp. 642-650
Persistent link: https://www.econbiz.de/10007870861
Saved in:
142
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis
Büschken, Joachim
;
Otter, Thomas
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 533-553
Persistent link: https://www.econbiz.de/10010158723
Saved in:
143
A direct utility model for access costs and economies of scope
Kim, Dong Soo
;
Lee, Sanghak
;
Hur, Taegyu
;
Kim, Jaehwan
; …
- In:
Management science : journal of the Institute for …
70
(
2024
)
6
,
pp. 3398-3416
Persistent link: https://www.econbiz.de/10014551543
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144
An Integrated Approach - Market definition, market segmentation, and brand positioning create a powerful combination.
Fennell, Geraldine
;
Allenby, Greg M.
- In:
Marketing research : a magazine of management and …
16
(
2004
)
4
,
pp. 28-35
Persistent link: https://www.econbiz.de/10007099433
Saved in:
145
The HB Revolution - How Bayesian methods have changed the face of marketing research.
Allenby, Greg M.
;
Bakken, David G.
;
Rossi, Peter E.
- In:
Marketing research : a magazine of management and …
16
(
2004
)
2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10007101187
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146
Specifying Your Market's Boundaries - Market definition is a strategic task.
Fennell, Geraldine
;
Allenby, Greg M.
- In:
Marketing research : a magazine of management and …
15
(
2003
)
2
,
pp. 32-37
Persistent link: https://www.econbiz.de/10007105188
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147
No Brand Level Segmentation? - Let's not rush to judgment.
Fennell, Geraldine
;
Allenby, Greg M.
- In:
Marketing research : a magazine of management and …
14
(
2002
)
1
,
pp. 14-18
Persistent link: https://www.econbiz.de/10007110104
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148
An Integrated Model of Discrete Choice and Response Time
Otter, Thomas
;
Allenby, Greg M.
;
van Zandt, Trish
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 593-607
Persistent link: https://www.econbiz.de/10008110487
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149
Multiple-Constraint Choice Models with Corner and Interior Solutions
Satomura, Takuya
;
Kim, Jaehwan
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 481-491
Persistent link: https://www.econbiz.de/10009028883
Saved in:
150
Modeling marketplace behavior
Allenby, Greg M.
- In:
Journal of the Academy of Marketing Science
40
(
2011
)
1
,
pp. 155-167
Persistent link: https://www.econbiz.de/10009814724
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