Showing 1,151 - 1,160 of 1,195
promotion process are highlighted. It is argued, and many graduates perceive, that the ability to get promoted is a quite … separate ability from that required to do the job. The “soft” side of promotion, i.e. understanding “culture”, “labelling …”, “cognisance”, “routes”, “sponsors” and so on, is the key to the management of the promotion process.  …
Persistent link: https://www.econbiz.de/10014974950
Purpose – The purpose of this paper is to examine differing attitudinal characteristics (attitude and subjective norms) and perceptions of coupon characteristics (coupon value and coupon expiration date) towards coupon redemption based on psychological and demographic segments of consumers who...
Persistent link: https://www.econbiz.de/10014947189
employee's regulatory focus was analyzed using multi‐level modeling. Findings – It was found that employees' promotion and … prevention focus were related to specific work priorities: the higher a person's promotion focus, the more the person valued … the first study to address the central question of different priorities associated with promotion and prevention focus in …
Persistent link: https://www.econbiz.de/10014952188
‐free. This latest research project at Liverpool John Moores University focuses on the evaluation and promotion of electronic …
Persistent link: https://www.econbiz.de/10014966241
Advertising revenues are the primary source of income for cable television networks and the survival of a network strongly depends on the efficient management of its commercial inventory. Networks enter into advertising contracts that promise delivery of a certain number of impressions with...
Persistent link: https://www.econbiz.de/10014945783
implemented in a variety of organizational marketing activities including promotion, pricing, distribution and competitive …
Persistent link: https://www.econbiz.de/10014946458
MCB University Press has conducted databased marketing campaigns since 1972, but has escalated its investment as new technologies and software have become available. In‐house staff have now designed and introduced an integrated customer environment (ICE). That affords not only major...
Persistent link: https://www.econbiz.de/10014946464
Explores equity theory and its implications for the promotion system in a sales organization. Argues that the … increasing number of female sales representatives will encourage the promotion of women to sales management positions and …
Persistent link: https://www.econbiz.de/10014946563
The coverage and gaps in published materials are examined in the management of professional practices. An over zealous approach to advertising may be distracting attention from other more significant developments in practice management.
Persistent link: https://www.econbiz.de/10014946819
Purpose – This study aims to investigate the emerging new phenomenon of corporate blogging and its objectives. In particular, this study focuses on how Fortune 500 firms attempt to maintain control, while supporting employee autonomy in corporate blogging. Design/methodology/approach – Using...
Persistent link: https://www.econbiz.de/10014932651