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study further investigates trust and satisfaction as drivers of loyalty and examines the role of trust in the traditional … value-satisfaction-loyalty relationship. A total of 214 responses from M-wallet users were captured using a structured …. Trust and satisfaction in M-wallet are both found to be mediating the perceived customer value and loyalty relationship …
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-customer satisfaction on e-loyalty. In particular, it focuses on the mediating effect of e-customer satisfaction in the relationship between … significant positive impact on e-customer satisfaction. E-Marketing and e-Sales were found to have a statistically significant … study also found that e-customer satisfaction significantly mediated the link between online purchase e-CRM activities …
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