Newell, William James; Ellegaard, Chris; Esbjerg, Lars - In: Journal of Business & Industrial Marketing 34 (2019) 2, pp. 389-400
Purpose: The purpose of this paper is to explore how the choice of buying managers to share or limit the sharing of strategic information with their suppliers relates to the presence or absence of goodwill and competence trust in the buyer–supplier relationship. Design/methodology/approach:...