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The destination paradigm continuum revisited : DMOs serving as leadership networks
Hristov, Dean; Zehrer, Anita - In: Tourism review : the official journal of the AIEST 70 (2015) 2, pp. 116-131
Persistent link: https://www.econbiz.de/10011400749
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Tell me who you think you are and I tell you how you travel : exploring the viability of market segmentation by means of travelers' stated personality ; insights from a mature mark...
Laesser, Christian; Zehrer, Anita - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 3, pp. 285-298
Persistent link: https://www.econbiz.de/10009622512
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Leadership networks in destinations
Zehrer, Anita; Raich, Frieda; Siller, Hubert; … - In: Tourism review : the official journal of the AIEST 69 (2014) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10010384312
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Generation Y : evaluating services experiences through mobile ethnography
Muskat, Matthias; Muskat, Birgit; Zehrer, Anita; Johns, … - In: Tourism review : the official journal of the AIEST 68 (2013) 3, pp. 55-71
Persistent link: https://www.econbiz.de/10010197659
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Fallstricke der Zusammenarbeit in touristischen Destinationen : die Rolle von Leadership-Netzwerke
Raich, Frieda; Zehrer, Anita - In: Gesellschaftlicher Wandel als Herausforderung im …, (pp. 71-78). 2016
Persistent link: https://www.econbiz.de/10011535261
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Perceived destination image : an image model for a winter sports destination and its effect on intention to revisit
Hallmann, Kirstin; Zehrer, Anita; Müller, Sabine - In: Journal of travel research : a quarterly publication of … 54 (2015) 1, pp. 94-106
Persistent link: https://www.econbiz.de/10010474694
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Tourismus 2020+ interdisziplinär : Herausforderungen für Wirtschaft, Umwelt und Gesellschaft
Zehrer, Anita (ed.); Grabmüller, Alice (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10010403367
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Grenzen der Professionalisierung im Tourismus
Pfister, Dieter; Lehar, Günther; Zehrer, Anita; … - In: Tourismus 2020+ interdisziplinär : Herausforderungen …, (pp. 107-121). 2012
Persistent link: https://www.econbiz.de/10010405849
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Services research in tourism : advocating the integration of the supplier side
Zehrer, Anita; Muskat, Birgit; Muskat, Matthias - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 353-363
Persistent link: https://www.econbiz.de/10010421437
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Herausforderungen interkultureller Führung in der Hotellerie
Zehrer, Anita; Peters, Mike; Pikkemaat, Birgit; … - In: Interkulturelles Management in Freizeit und Tourismus : …, (pp. 165-176). 2014
Persistent link: https://www.econbiz.de/10010408947