Pynnönen, Mikko; Hallikas, Jukka; Ritala, Paavo; … - In: The Service Industries Journal 34 (2014) 14, pp. 1154-1166
This paper examines complex service offerings and the creation of systemic customer value in such settings. We explore the extent to which customers value systemic offerings as opposed to more separated offerings. We conducted a questionnaire survey within the customer base of two Finnish...