The new meaning of customer value : a systemic perspective
Mikko Pynnönen, Paavo Ritala and Jukka Hallikas
| Year of publication: |
2011
|
|---|---|
| Authors: | Pynnönen, Mikko ; Ritala, Paavo ; Hallikas, Jukka |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 32.2011, 1, p. 51-57
|
| Subject: | Kundenwert | Customer value | Leistungsbündel | Bundling strategy | IKT-Sektor | ICT industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008857555