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Examining consumer attitude towards AI-powered M-banking chatbots : a study on elderly users in an emerging market

Pathria, Menka; Saini, Ramandeep; Manchanda, Mohit - In: Bank parikrama : a journal of banking & finance : … 47 (2022) 3/4, pp. 74-108

Persistent link: https://www.econbiz.de/10014576879

Trend-chasing versus minimalism : selling fewer, better products to fashion-sensitive customers

Jalili, Monire; Pangburn, Michael S; Yazdani, Alireza - In: Production and operations management : the flagship … 33 (2024) 4, pp. 922-942

Persistent link: https://www.econbiz.de/10014576915

Persuading skeptics and fans in the presence of additional information

Boyacı, Tamer; Chakraborty, Soudipta; Gurkan, Huseyin - In: Production and operations management : the flagship … 33 (2024) 5, pp. 1142-1154

Persistent link: https://www.econbiz.de/10014576991

Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention

Droulers, Olivier; Yu, Junwei; Lacoste-Badie, Sophie - In: Journal of advertising research 64 (2024) 2, pp. 154-174

Persistent link: https://www.econbiz.de/10014576992

Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more

Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 64 (2024) 2, pp. 175-191

Persistent link: https://www.econbiz.de/10014576993

Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding

Müllensiefen, Daniel Th. - In: Journal of advertising research 64 (2024) 2, pp. 192-212

Persistent link: https://www.econbiz.de/10014576995

Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers

Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228

Persistent link: https://www.econbiz.de/10014576996

Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers

Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228

Persistent link: https://www.econbiz.de/10014576998

Impact of corporate social responsibility on consumer trust in Nepalese commercial banks

Chand, Srijana - In: Nepalese journal of economics : a publication of … 8 (2024) 2, pp. 39-51

Persistent link: https://www.econbiz.de/10014577472

When does mandatory price disclosure lower prices? : evidence from the German fuel market

Montag, Felix; Sagimuldina, Alina; Winter, Christoph - 2024

The widespread availability of digital technologies has made mandatory price disclosure policies (MPD) a convenient tool for policymakers to increase price transparency and foster competition. The literature has shown that these can increase or decrease prices. We shed light on the circumstances...

Persistent link: https://www.econbiz.de/10014577477