Examining consumer attitude towards AI-powered M-banking chatbots : a study on elderly users in an emerging market
Year of publication: |
2022
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Authors: | Pathria, Menka ; Saini, Ramandeep ; Manchanda, Mohit |
Published in: |
Bank parikrama : a journal of banking & finance : quarterly journal of Bangladesh Institute of Bank Management. - Dhaka : Bangladesh Institute of Bank Management, ISSN 1019-7044, ZDB-ID 2065267-7. - Vol. 47.2022, 3/4, p. 74-108
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Subject: | Adoption | Loyalty | Chatbots | Elderly | Emerging Markets | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Ältere Menschen | Elderly people | Beziehungsmarketing | Relationship marketing |
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