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94
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66
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61
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61
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60
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59
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58
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57
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55
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53
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53
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52
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51
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51
Kirchgeorg, Manfred
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50
McDonald, Malcolm
50
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49
Brown, Stephen
49
Jayne, Thomas S.
49
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49
Huber, Frank
47
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47
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47
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46
Becchetti, Leonardo
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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2007 Second International Conference, August 20-22, 2007, Accra, Ghana
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191
Handels-
Marketing
und Distributionspolitik : das Konzept des Absatzkanalmanagements
Pepels, Werner
-
1995
Persistent link: https://www.econbiz.de/10000546089
Saved in:
192
Eigenmarken und Gatekeeper-Funktionen des Handels : eine interaktionstheoretische Analyse
Bodenstein, Gerhard
-
1995
Persistent link: https://www.econbiz.de/10000546186
Saved in:
193
Sonderangebotspolitik im Lebensmittel-
Einzelhandel
: eine empirische Analyse der Wirkungseffekte von Sonderangeboten auf der Grundlage von Scanner-Daten
Schmalen, Helmut
;
Pechtl, Hans
;
Schweitzer, Walter
-
1996
Persistent link: https://www.econbiz.de/10000554262
Saved in:
194
Zunehmender Einsatz der Gentechnik bei der Lebensmittelproduktion - rechtliche Probleme und marketingpolitische Herausforderungen für den Lebensmitteleinzelhandel
Barth, Klaus
-
1995
Persistent link: https://www.econbiz.de/10000554436
Saved in:
195
Analyse neuer Werbeformen im Handel
Barth, Klaus
-
1995
Persistent link: https://www.econbiz.de/10000560816
Saved in:
196
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
197
Standorte, Nachfrageexternalitäten und Preisankündigungen
Henkel, Joachim
-
1997
Persistent link: https://www.econbiz.de/10000629172
Saved in:
198
Die Marketingstrategie im Versandhandel deutscher Unternehmen in Mittelosteuropa : aufgezeigt an den Beispielen Polen, Tschechien und Ungarn
Petry, Ursula
-
1997
Persistent link: https://www.econbiz.de/10000630046
Saved in:
199
Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000584377
Saved in:
200
Apotheken-
Marketing
: Kundenbindung durch Beratung als strategischer Erfolgsfaktor
Freytag, Jens
-
1996
Persistent link: https://www.econbiz.de/10000592138
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