Handels-Marketing und Distributionspolitik : das Konzept des Absatzkanalmanagements
Werner Pepels
| Year of publication: |
1995
|
|---|---|
| Authors: | Pepels, Werner |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Vertriebsweg | Distribution channel | Marketing | Einzelhandel | Retail trade | Handelsmanagement | Retail management | Theorie | Theory | Handelsbetrieb | Distributionspolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 488 S. Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [473] - 477 2. Aufl. u. d. Titel: Pepels, Werner: Handels-Marketing und Distributionspolitik |
| ISBN: | 3-8252-8102-7 ; 3-7910-6008-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000546089