Country‐of‐origin research has frequently found country markings to affect consumer product evaluations, providing country‐of‐origin markings a unique opportunity to become an evermore important element in the global strategic mix. However, marketing literature has been delinquent in...

There is much research suggesting that the image consumers hold about a product’s country of origin can influence their purchase decision, but little empirical work has focused on the underlying cognitive processing. A flexible model is devised and tested to represent country image processing,...

Purpose – The purpose of this paper is to gain an understanding of consumer preferences and mind-set regarding the transition to using renewable energy. Design/methodology/approach – The approach taken is an experimental design of messaging (conjoint analysis). Findings – The study...

Meat quality is currently conditioned to the fulfilment of different requirements concerning food safety and other ethic and social aspects. Nevertheless, restrictions and other considerations going faster than the above mentioned aspects could be applied in order to gain a higher consumer’s...

The appearance of consumers groups increasingly concerned about the quality of food products, together with an increasingly competitive environment and domestic saturated markets, has led companies to achieving differentiated quality. The wine sector is immersed in this situation. Valuation of...

We use the "symbolic contagion" concept (Rozin and Nemeroff, 1994) and its adaptation to the food modernization framework by Fischler (1994) to analyse the interactions between quality signs and points of sales -street vending, formal and informal open-air market and supermarket- in consumers...

A vizsgálat keretében, 1472 válasz alapján megállapítható, hogy hungarikumnak csak a mai határok közötti magyarországi termékeket tekintik, valamint azt, ami tu¬lajdonságai és hagyománya alapján egyértelműen megkülönböztethető más hasonló termékektől. A hazai...

Leading representatives of the European grocery industry formed the European efficient consumer response initiative in 1995. The goal of this strategic alliance is set to reengineer the way in which business is done in the industry by implementing cooperative strategies between retailer and...

Purpose – Consumer response to merchandise shortage in the online supply chain outlet is an interesting and important issue for e‐vendors because of the high risk associated with the online environment. The purpose of this study is to examine the effects of the online environment on consumer...

Purpose – This paper aims to identify customer behavior with regard to out‐of‐stocks (OOS) of perishable products (focused on bakery bread) and the resulting inventory performance for these perishable products. Design/methodology/approach – Insights on how consumers behave when their...