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Value and price

Bajde, Domen - In: Marketing management : a cultural perspective, (pp. 332-348). 2012

Persistent link: https://www.econbiz.de/10009508084

Consumer culture theory (re)visits actor-network theory : flattening consumption studies

Bajde, Domen - In: Marketing theory 13 (2013) 2, pp. 227-242

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(Miro)financing to give : Kiva as a gift-market hybrid

Bajde, Domen - 2013

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Marketized philanthropy : Kiva's utopian ideology of entrepreneurial philanthropy

Bajde, Domen - In: Marketing theory 13 (2013) 1, pp. 3-18

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Branding an industry?

Bajde, Domen - In: The journal of brand management : an international journal 26 (2019) 5, pp. 497-504

Persistent link: https://www.econbiz.de/10012060153

Marketized philanthropy : Kiva's utopian ideology of entrepreneurial philanthropy

Bajde, Domen - In: Marketing theory 13 (2013) 1, pp. 3-18

Persistent link: https://www.econbiz.de/10010117118

Consumer culture theory (re)visits actor-network theory : flattening consumption studies

Bajde, Domen - In: Marketing theory 13 (2013) 2, pp. 227-242

Persistent link: https://www.econbiz.de/10010146217

What makes a good paper? Analytic and Continental ideals in consumer culture theory

Bajde, Domen; Gopaldas, Ahir - In: Qualitative Market Research: An International Journal 22 (2019) 3, pp. 270-277

Purpose: This paper aims to illuminate the characteristics of Analytic and Continental scholarship to generate a deeper appreciation for both writing styles in the consumer culture theory (CCT) community. Design/methodology/approach: Two CCT researchers discuss the merits of Analytic and...

Persistent link: https://www.econbiz.de/10012079155

What works best? : the importance of ad characteristics in antismoking advertising to adolescents

Vida, Irena; Bajde, Domen - In: Business strategies for economies in transition : book …, (pp. 306-313). 2008

Persistent link: https://www.econbiz.de/10003795538

What works best? : the importance fo ad characteristics in antismoking advertising to adolescents

Vida, Irena; Bajde, Domen - In: Proceedings of the 14th Annual Conference on Marketing …, (pp. 337-342). 2006

Persistent link: https://www.econbiz.de/10003622392