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The application of marketing principles to a social marketing campaign
Henley, Nadine; Raffin, Sandrine; Caemmerer, Barbara - In: Marketing intelligence & planning 29 (2011) 7, pp. 697-706
Persistent link: https://www.econbiz.de/10009384713
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An exploration of factors influencing car purchasing decisions
Prieto, Marc; Caemmerer, Barbara - In: International journal of retail & distribution management 41 (2013) 10, pp. 738-764
Persistent link: https://www.econbiz.de/10010187210
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Multi-unit franchising from franchisor and franchisee perspectives : antecedents, performance outcomes, and the optimal mini-chain size
Boulay, Jacques; Caemmerer, Barbara; Evanschitzky, Heiner; … - In: Journal of business research : JBR 113 (2020), pp. 49-58
Persistent link: https://www.econbiz.de/10012230430
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Social network sites : early adopters' personality and influence
Lynn, Theo; Muzellec, Laurent; Caemmerer, Barbara; … - In: The journal of product & brand management 26 (2017) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10011666444
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Growth, uniformity, local responsiveness, and system-wide adaption in multiunit franchising
Boulay, Jacques; Caemmerer, Barbara; Evanschitzky, Heiner; … - In: Journal of small business management : JSBM ; a joint … 54 (2016) 4, pp. 1193-1205
Persistent link: https://www.econbiz.de/10011602830
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Management education by the French Grandes Ecoles de Commerce : past, present, and an uncertain future
Harker, Michael; Caemmerer, Barbara; Hynes, Niki - In: Academy of Management learning & education : AMLE 15 (2016) 3, pp. 549-568
Persistent link: https://www.econbiz.de/10011612834
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The planning and implementation of integrated marketing communications
Caemmerer, Barbara - In: Marketing intelligence & planning 27 (2009) 4, pp. 524-538
Persistent link: https://www.econbiz.de/10008259435
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An exploration of factors influencing car purchasing decisions
Prieto, Marc; Caemmerer, Barbara - In: International journal of retail & distribution management 41 (2013) 10, pp. 738-764
Persistent link: https://www.econbiz.de/10010179615
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The two minds of the buyer: The difference in expectations and perceptions towards sales personnel in turbulent market contexts
Kuhnle, Jennifer C.; Caemmerer, Barbara; Mulki, Jay - In: Journal of customer behaviour 11 (2012) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10010037430
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The application of marketing principles to a social marketing campaign
Henley, Nadine; Raffin, Sandrine; Caemmerer, Barbara - In: Marketing intelligence & planning 29 (2011) 7, pp. 697-707
Persistent link: https://www.econbiz.de/10009794824