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Emotional advertising: Revisit...
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Consumer behaviour
83
Konsumentenverhalten
81
Advertising effects
67
Werbewirkung
67
Belgium
58
Belgien
50
Advertising
42
Werbung
41
Brand management
27
Markenführung
27
Brand image
21
Markenimage
20
Internet marketing
18
Online-Marketing
18
Product Placement
18
Product placement
18
Emotion
15
Marketing management
15
Marketingmanagement
15
Brand
13
Fernsehwerbung
13
Markenartikel
13
Market research
13
Marktforschung
13
Television advertising
13
Marketing
11
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Children
9
Target group
9
Theorie
9
Zielgruppe
9
Automotive market
8
Kfz-Markt
8
Kinder
8
Theory
8
Bibliometrics
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Bibliometrie
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Article
248
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84
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121
Aufsatz in Zeitschrift
121
Arbeitspapier
47
Working Paper
47
Graue Literatur
40
Non-commercial literature
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28
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research-article
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review-article
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1
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Language
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English
241
Undetermined
79
Dutch
12
Author
All
Pelsmacker, Patrick de
161
Geuens, Maggie
133
Dens, Nathalie
64
De Pelsmacker, Patrick
49
Weijters, Bert
32
Vermeir, Iris
23
Cauberghe, Verolien
20
Janssens, Wim
20
Pelsmacker, Patrick De
18
Van Kerckhove, Anneleen
17
Moons, Ingrid
15
Faseur, Tine
13
Jegers, Marc
12
Cuyvers, Ludo
11
Purnawirawan, Nathalia
11
Van den Bergh, Joeri
11
Schillewaert, Niels
10
Verhellen, Yann
9
Vandecasteele, Bert
8
Viviers, Wilma
7
Barbarossa, Camilla
6
Brengman, Malaika
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
Vantomme, Delphine
6
Willemé, Peter
6
Avramova, Yana R.
5
Daems, Kristien
5
De Meulenaer, Sarah
5
Goos, Peter
5
de Pelsmacker, Patrick
5
Adams, Leen
4
Aleksandrovs, Leonids
4
Baumgartner, Hans
4
Cornelis, Erlinde
4
Dahl, Stephan
4
De Wulf, Kristof
4
Eagle, Lynne C.
4
Goedertier, Frank
4
Mielants, Caroline
4
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
9
Vlerick Business School
3
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
37
Journal of business research : JBR
28
International journal of advertising : the quarterly review of marketing communications
21
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Journal of marketing communications
12
Journal of Business Research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
8
International Marketing Review
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of electronic commerce research : JECR
4
Psychology & marketing
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Journal of Consumer Research
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
Marketing letters : a journal of research in marketing
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Vlerick Leuven Gent Management School Working Paper Series
3
Young consumers : insight and ideas for responsible marketers
3
Advertising in new formats and media : current research and implications for marketers
2
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of electronic commerce : IJEC
2
Journal of Service Management
2
Journal of Social Marketing
2
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Source
All
ECONIS (ZBW)
221
OLC EcoSci
61
Other ZBW resources
22
RePEc
21
USB Cologne (EcoSocSci)
7
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61
A structural model of the demand for new cars in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814339
Saved in:
62
The demand for cars of different sizes in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814340
Saved in:
63
De Belgische reklamebestedingen in de jaren '80
Pelsmacker, Patrick de
;
Hofman, A.
;
Jegers, Marc
-
1988
Persistent link: https://www.econbiz.de/10000814764
Saved in:
64
A comparison of management strategies and systems in Japanese and western companies in Belgium
Pelsmacker, Patrick de
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000879439
Saved in:
65
Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
;
Jegers, Marc
;
Proost, J.
-
1992
Persistent link: https://www.econbiz.de/10000879441
Saved in:
66
The determinants of Belgian soccer attendances : some further evidence
Pelsmacker, Patrick de
;
DeMeyer, G.
-
1991
Persistent link: https://www.econbiz.de/10000880214
Saved in:
67
Een overzicht van technieken van kwalitatief marktonderzoek
Pelsmacker, Patrick de
;
Spruijt, Nicole
-
1992
Persistent link: https://www.econbiz.de/10000880751
Saved in:
68
Marktonderzoek in Belgie͏̈ : theorie en praktijk
Spruijt, Nicole
;
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000880852
Saved in:
69
Het stemgedrag en de verschillen tussen het kiespubliek van de Vlaamse politieke partijen : een onderzoek bij de economiestudenten van het RUCA
Pelsmacker, Patrick de
;
Willemé, Peter
-
1992
Persistent link: https://www.econbiz.de/10000880854
Saved in:
70
Het belang van economische factoren in appreciatiefuncties van Vlaamse politieke partijen
Pelsmacker, Patrick de
;
Willemé, Peter
-
1992
Persistent link: https://www.econbiz.de/10000880855
Saved in:
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