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2D-Codes
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Wissensmanagement
16
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10
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9
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9
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7
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7
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7
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7
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44
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Back, Andrea
84
Kuntner, Tobias
10
Silic, Mario
8
Mertens, Peter
7
Seufert, Andreas
6
Enkel, Ellen
5
Krogh, Georg von
5
Gronau, Norbert
4
Tochtermann, Klaus
4
Josef, Barbara
3
Ruf, Christian
3
Teichert, Thorsten
3
Anderl, Eva
2
Bendel, Oliver
2
Berghaus, Sabine
2
Götsch, Constantin
2
Hain, Stefanie
2
Heidecke, Florian
2
Knuchel, Thomas
2
Krogh, Georg
2
König, Wolfgang
2
Leithner, Barbara
2
Marheine, Christian
2
Rupprecht, Simon
2
Sammer, Thomas
2
Silić, Mario
2
Walter, Thomas
2
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1
Becker, Jörg
1
Brenner, Walter
1
Bub, Udo
1
Burkhardt, Marc
1
Cyr, Dianne
1
Dada, Lin
1
Engel, Christian
1
Engelhardt, Andrea
1
Friedel, Dominik
1
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1
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1
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Institut für Wirtschaftsinformatik <Sankt Gallen>
6
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2
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5
HMD : Praxis der Wirtschaftsinformatik
4
Springer eBook Collection / Business and Economics
3
Business Innovation : das St. Galler Modell
2
Getting real about knowledge networks : unlocking corporate knowledge assets
2
Moderne Personalentwicklung : Mitarbeiterpotenziale erkennen, entwickeln und fördern
2
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2
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Banking and information technology : BIT ; a strategic report for top management
1
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1
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1
Corporate University : wie Unternehmen ihre Mitarbeiter mit E-Learning erfolgreich weiter bilden
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
E-Learning : Einsatzkonzepte und Geschäftsmodelle ; [ausgewählte und redigierte Beiträge des E-Learning-Workshops Hannover (ELWH '04) am 27. und 28. September 2004] ; mit 61 Tabellen
1
E-Learning Geschäftsmodelle und Einsatzkonzepte
1
E-collaboration ; Vol. 2
1
E-collaboration technologies and organizational performance : current and future trends
1
E-collaborations and virtual organizations
1
European journal of international management : EJIM
1
Hochschuldidaktik und Hochschulökonomie : neue Konzepte und Erfahrungen
1
IO-Management
1
In: HR Today Special "Personal Swiss 2011" (2011), Nr. April 1/2011, S. 41-42
1
In: ICT and Sustainable Services Development, Proceedings of the 19th European Conference of Information Systems (ECIS 2011). Helsinki : Aalto University School of Economics, 2011. - ECIS 2011. - Helsinki, S. 1-12.
1
In: Stocker, Alexander (Hrsg.) ; Richter, Alexander (Hrsg.) ; Strohmaier, Markus (Hrsg.): 6. Konferenz Professionelles Wissensmanagement, Innsbruck. Proceedings des Workshops E20Success, 2011. - 6. Konferenz Professionelles Wissensmanagement. - Innsbruck, S. 7-16
1
Information & Computer Security
1
Intelligente Organisationen : Konzepte für turbulente Zeiten auf der Grundlage von Systemtheorie und Kybernetik ; wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 2. - 4. Oktober 1997 in St. Gallen, Schweiz
1
Journal of Enterprise Information Management
1
Journal of Global Information Management (JGIM)
1
Journal of business research : JBR
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Knowledge management and networked environments : leveraging intellectual capital in virtual business communities
1
Knowledge networks for business growth
1
MIS quarterly executive
1
MKWI 2010 – E-Commerce und E-Business, S. 1303 ff
1
Marketing Review St.Gallen
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Measuring Business Excellence
1
Measuring business excellence : the journal of organizational performance management
1
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ECONIS (ZBW)
65
USB Cologne (business full texts)
8
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6
EconStor
4
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4
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1
2D-Codes : Technologie und Anwendungsbereiche
Knuchel, Thomas
;
Kuntner, Tobias
;
Pataki, Eva Carolina
; …
- In:
Wirtschaftsinformatik : WI ; Organ der Fachbereichs …
53
(
2011
)
1
,
pp. 49-52
Persistent link: https://www.econbiz.de/10008841041
Saved in:
2
2D-Codes
Knuchel, Thomas
;
Kuntner, Tobias
;
Pataki, Eva
;
Back, Andrea
- In:
Business & Information Systems Engineering
3
(
2011
)
1
,
pp. 45-48
Persistent link: https://www.econbiz.de/10010848915
Saved in:
3
Einfluss von Preis- und Vertriebsentscheidungen auf den Markenwert
Kuntner, Tobias
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
1
,
pp. 18-25
Persistent link: https://www.econbiz.de/10011581683
Saved in:
4
Price promotions and brand equity: the role of brand types
Kuntner, Tobias
-
2017
Purpose - This study investigates whether the influence of selected marketing-mix elements on brand equity differs for different types of brands. The main focus is on price promotions' influence. In addition, the impact of discount-store distribution is explored. Design/methodology/approach -...
Persistent link: https://www.econbiz.de/10011637842
Saved in:
5
Price Promotions: Enablers or Obstacles for Brand-Led Innovation Adoption – A Double-Hurdle Approach
Kuntner, Tobias
;
Teichert, Thorsten
-
2017
Innovative new products and a strong brand are essential assets to sustain and expand a company’s competitive position in the marketplace. Separate research in the innovation and marketing field has found that marketing instruments, such as price promotions, can influence both new product...
Persistent link: https://www.econbiz.de/10011637843
Saved in:
6
How traditional manufacturers succeed in D2D: A strategic framework for assortment and pricing to solve channel conflicts
Götsch, Constantin
;
Rupprecht, Simon
;
Kuntner, Tobias
; …
- In:
Marketing Review St.Gallen
40
(
2023
)
1
,
pp. 70-77
D2C offers the chance for traditional manufacturers to gain independence and reduce margin pressure by bypassing retailers. A differentiated assortment and pricing approach is a key lever for mitigating the resulting risk of channel conflicts. Our research helps manufacturers succeed in D2C by...
Persistent link: https://www.econbiz.de/10014438701
Saved in:
7
The scope of price promotion research : an informetric study
Kuntner, Tobias
;
Teichert, Thorsten
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2687-2696
Persistent link: https://www.econbiz.de/10011506517
Saved in:
8
Price promotions and brand equity : the role of brand types
Kuntner, Tobias
-
2017
Purpose - This study investigates whether the influence of selected marketing-mix elements on brand equity differs for different types of brands. The main focus is on price promotions' influence. In addition, the impact of discount-store distribution is explored. Design/methodology/approach -...
Persistent link: https://www.econbiz.de/10011648955
Saved in:
9
Price promotions : enablers or obstacles for brand-led innovation adoption : a double-hurdle approach
Kuntner, Tobias
;
Teichert, Thorsten
-
2017
Innovative new products and a strong brand are essential assets to sustain and expand a company's competitive position in the marketplace. Separate research in the innovation and marketing field has found that marketing instruments, such as price promotions, can influence both new product...
Persistent link: https://www.econbiz.de/10011649023
Saved in:
10
How traditional manufacturers succeed in D2D : a strategic framework for assortment and pricing to solve channel conflicts
Götsch, Constantin
;
Rupprecht, Simon
;
Kuntner, Tobias
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
40
(
2023
)
1
,
pp. 70-77
Persistent link: https://www.econbiz.de/10013534099
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