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The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen; Faseur, Tineke; Geuens, Maggie - In: Journal of consumer affairs : official publication of … 45 (2011) 2, pp. 275-305
Persistent link: https://www.econbiz.de/10009531764
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Healthy or unhealthy slogans : that's the question ...
Adams, Leen (contributor); Geuens, Maggie (contributor) - 2005
Persistent link: https://www.econbiz.de/10003241839
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Communicating the right emotion to generate help for connected versus unconnected others
Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2008
Persistent link: https://www.econbiz.de/10003649035
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Promoting help for victims of child abuse : which emotions are most appropriate to motivate donation behavior
Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2008
Persistent link: https://www.econbiz.de/10003649109
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Using the right emotion to promote the right product to the right person
Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2008
Persistent link: https://www.econbiz.de/10003649159
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Emotional advertising: revisiting the role of product category
Geuens, Maggie; Pelsmacker, Patrick de; Faseur, Tine - 2010
Persistent link: https://www.econbiz.de/10003977016
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Emotional advertising : revisiting the role of product category
Geuens, Maggie; Pelsmacker, Patrick de; Faseur, Tine - In: Journal of business research : JBR 64 (2011) 4, pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
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On the effectivensss of ego- and other-focused ad-evoked emotions : the moderating impact of product type and personality
Faseur, Tine; Geuens, Maggie - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 529-546
Persistent link: https://www.econbiz.de/10009581799
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Different positive feelings leading to different ad evaluations : the case of cosiness, excitement and romance
Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002464106
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The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers
Adams, Leen; Faseur, Tineke; Geuens, Maggie - Faculteit Economie en Bedrijfswetenschappen, … - 2010
Peoples self-regulatory focus may determine the effectiveness of stop-smoking campaigns. An experiment with 226 young smokers investigated the persuasiveness of different emotional appeals (fear-relief versus sadness-joy) for different self-regulatory foci (prevention versus promotion). A...
Persistent link: https://www.econbiz.de/10009421615