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Interaction through boundary objects : controversy and friction within digitalization

Fremont, Vincent Hocine Jean; Frick, Jens Eklinder; … - In: Marketing Intelligence & Planning 37 (2019) 1, pp. 111-124

Purpose: The purpose of this paper is to analyze friction and controversies with interaction processes and their effects on forming new resource interfaces, through the lens of boundary objects. Design/methodology/approach: The empirical setting consists of two organizations that are trying to...

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An exploratory study of implementation of customer relationship management strategy

Osarenkhoe, Aihie; Bennani, Az-Eddine - In: Business process management journal 13 (2007) 1, pp. 139-164

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Remedy or cure for service failure? : effects of service recovery on customer satisfaction and loyalty

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Interactive (networked) internationalization : the case of Swedish firms

Awuah, Gabriel B.; Gebrekidan, Desalegn Abraha; … - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1112-1129

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Service quality perceptions : a case of Ugandan telephony users

Byarugaba, Jotham Mbiito; Osarenkhoe, Aihie - In: Journal of relationship marketing : innovations & … 11 (2012) 3, pp. 149-171

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Using the analytical hierarchy process framework to study bank selection criteria of students in Institute of Professional Study in Ghana

Okoe, Abednego Feehi; Osarenkhoe, Aihie; Hinson, Robert - In: Journal of management and strategy : JMS 4 (2013) 3, pp. 27-38

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Marriage for better or for worse? : towards an analytical framwork to manage post-merger integration process

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Internationell ekonomi : resurser och handel i en gränslös värld

Hellsten, Lars; Osarenkhoe, Aihie - 2000 - 1. uppl

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A study of the relationship between social cognitive factors and career choice satisfaction in the technology career path : a gendered perspective

Nguti, Lucy Esther Kuthea; Osarenkhoe, Aihie; Kiraka, … - In: Global business review 22 (2021) 4, pp. 851-864

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The role of digitalization in SMEs' strategy development : the case of Sweden

Fjellström, Daniella; Osarenkhoe, Aihie; Pettersson, Tobias - 2020

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