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The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values

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Key drivers of brand loyalty among Malaysian shoppers : evidence from a Japanese fashion retailer

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Driving green consumerism through strategic sustainability marketing

Farzana Quoquab (ed.); Thurasamy Ramayah (ed.); … - 2018

"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and...

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Cyberloafing: an emerging online counter-productive work behaviour

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The moderating effect of religiosity on ethical behavioural intentions : an application of the extended theory of planned behaviour to Pakistani bank employees

Kashif, Muhammad; Zarkada, Anna; Thurasamy Ramayah - In: Personnel review : a professional journal reporting new … 46 (2017) 2, pp. 429-448

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Competitive strategies-performance nexus and the mediating role of enterprise risk management practices : a multi-group analysis for fully fledged Islamic banks and conventional ba...

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Barriers and enablers in adopting of Halal warehousing

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Competitive capabilities and business performance among manufacturing SMEs : evidence from an emerging economy, Malaysia

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Sustainable leadership : power of influence in MNCS in Malaysia

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