Driving green consumerism through strategic sustainability marketing

Farzana Quoquab, Ramayah Thurasamy, Jihad Mohammad

"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"--

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Year of publication:	[2018]
Other Persons:	Farzana Quoquab (ed.) ; Thurasamy Ramayah (ed.) ; Jihad Mohammad (ed.)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Öko-Marketing \| Green marketing \| Verbraucherschutz \| Consumer protection \| Konsumentenverhalten \| Consumer behaviour \| Umweltschutz \| Environmental protection
Description of contents:	Table of Contents [gbv.de]
Published items:	13 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	xx, 301 Seiten Illustrationen
Series:	Practice, progress, and proficiency in sustainability (PPPS) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enthält 13 Beiträge
ISBN:	978-1-5225-2912-5 ; 978-1-5225-2913-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011672049