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Product innovation and couse-related marketing success : a conceptual framework and a research agenda

Christophi, Michael; Vrontis, Demetris; Leonidou, Erasmia - In: Marketing intelligence & planning 32 (2014) 2, pp. 174-189

Persistent link: https://www.econbiz.de/10010364051

Essays on innovation roles and options

Bhardwaj, Gunjan - 2015

Persistent link: https://www.econbiz.de/10011504473

Switching to green : the timing of socially responsible innovation

Galasso, Alberto; Tombak, Mihkel M. - In: Journal of economics & management strategy : JEMS 23 (2014) 3, pp. 669-691

Persistent link: https://www.econbiz.de/10010398736

Green intellectual capital and environmental produt innovation : the mediating role of green social capital

Delgado-Verde, Miriam; Amores Salvadó, Javier; Martín … - In: Knowledge management research & practice : KMRP 12 (2014) 3, pp. 261-275

Persistent link: https://www.econbiz.de/10010411264

Executives social representation of rurality and product adaption : a case of rural markets in India

Sridhar, Guda; Mishra, Debiprasad - In: Asia Pacific journal of marketing and logistics 23 (2011) 3, pp. 285-303

Persistent link: https://www.econbiz.de/10009269539

Sustainability and new product development

Goffin, Keith - In: Cranfield on corporate sustainability, (pp. 105-118). 2012

Persistent link: https://www.econbiz.de/10009583262

Integration of corporate social responsibility into new product development

Yang, Chang-Lin; Huang, Kai-Ping; Huang, Ching-Lien; … - In: International journal of management, economics and … 5 (2016) 1, pp. 14-34

This study investigated seven core subjects of ISO 26000 to explore the way in which new product development (NPD) links corporate social responsibility (CSR) strategy with product development planning. This study thoroughly discussed the implementation of policies that achieve social...

Persistent link: https://www.econbiz.de/10011449603

Responsible Innovation : neue Impulse für die Technikfolgenabschätzung?

Bogner, Alexander (ed.); Decker, Michael (ed.); … - Netzwerk Technikfolgenabschätzung / Konferenz <6., … - 2015 - 1. Auflage

Persistent link: https://www.econbiz.de/10011386867

Creating social value through frugal innovation

Kuo, Anthony - In: Entrepreneurship in Asia : social enterprise, network …, (pp. 53-70). 2014

Persistent link: https://www.econbiz.de/10010462010

Switching to Green : The Timing of Socially Responsible Innovation

Galasso, Alberto - 2014

We develop a timing game for adopting a product technology that features a public good. We investigate the eﬀects of the degree of product market competition, product diﬀerentiation, the private beneﬁts from contributing to the public good, and ﬁrm asymmetries on the timing of adoption....

Persistent link: https://www.econbiz.de/10013069829