Consumers and CSR in Asia : making sustainability easy for consumers : the new opportunity for corporate and societal innovation
Year of publication: |
2011
|
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Authors: | Hicks, Cheryl D. ; Hovenden, Fiona |
Published in: |
Responsible management in Asia : perspectives on CSR. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-25241-7. - 2011, p. 133-145
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Subject: | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Produktentwicklung | New product development | Asien | Asia |
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