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Drivers of peak sales for phar...
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Consumer behaviour
81
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81
Relationship marketing
64
Beziehungsmarketing
63
Theory
49
Theorie
48
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42
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English
306
Undetermined
162
German
51
Dutch
4
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Verhoef, Peter C.
226
Leeflang, Peter
110
Fischer, Marc
104
Leeflang, Peter S. H.
36
Verhoef, Peter
32
Bauer, Hans H.
26
Franses, Philip Hans
25
Bijmolt, Tammo H. A.
23
Sloot, Laurens M.
23
Donkers, Bas
21
Doorn, Jenny van
20
Wieringa, Jaap E.
20
Leeflang, P. S. H.
17
Wittink, Dick R.
16
Lemon, Katherine N.
13
Dorotic, Matilda
11
Gensler, Sonja
11
Langerak, Fred
11
Albers, Sönke
10
Neslin, Scott A.
9
Prins, Remco
9
Reuyl, Jan C.
9
Bijmolt, Tammo H.A.
8
Clement, Michel
8
Krafft, Manfred
8
Fok, Dennis
7
Koerts, J.
7
Leeflang, Pieter S. H.
7
Heerde, Harald J. van
6
Hoekstra, Janita Cornelia
6
Hoekstra, Janny C.
6
Konuş, Umut
6
Leeflang, Peter S.H.
6
Naert, Philippe A.
6
Pauwels, Koen H.
6
Stremersch, Stefan
6
Wedel, Michel
6
Wiesel, Thorsten
6
Andrews, Rick L.
5
Currim, Imran S.
5
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
20
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9
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1
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1
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1
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1
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1
Instituto sobre Desarrollo Empresarial (INDEM), Universidad Carlos III de Madrid
1
Rijksuniversiteit Groningen
1
Springer Fachmedien Wiesbaden
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of retailing
21
ERIM Report Series Research in Management
20
ERIM report series research in management
19
MSI reports : working paper series
18
Journal of marketing
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of business economics : JBE
10
Journal of marketing research : JMR
9
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
8
European journal of marketing : EJM
7
Journal of the Academy of Marketing Science
7
Die Betriebswirtschaft : DBW
6
Journal of business research : JBR
6
Maandblad voor accountancy en bedrijfseconomie : MAB
6
Marketing : journal of research and management
6
Marketing Letters
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
6
Marketing letters : a journal of research in marketing
5
Research report / Graduate School Research Institute Systems, Organisations and Management
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
5
Applied economics
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
4
International series in quantitative marketing
4
Journal of service research : JSR
4
Marketing Science
4
Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
4
Schmalenbach business review : sbr
4
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
ERIM Report Series Reference
3
European Journal of Marketing
3
European management journal
3
Foundations and trends in marketing : FTMKT
3
Interfaces : the INFORMS journal on the practice of operations research
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Rotterdam Institute for Business Economic Studies
3
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ECONIS (ZBW)
339
OLC EcoSci
101
RePEc
56
USB Cologne (EcoSocSci)
22
Other ZBW resources
3
EconStor
1
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61
Semiparametric analysis to estimate the deal effect curve
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432853
Saved in:
62
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
63
Interactions between consumers and firms : identifying the direct mail-prone consumer
Spring, P. N.
;
Wansbeek, Tom
;
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001517989
Saved in:
64
Predicting advertising expenditures using intention surveys
Alsem, Karel Jan
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 327-337
Persistent link: https://www.econbiz.de/10001172399
Saved in:
65
A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation
Foekens, Eijte W.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 245-261
Persistent link: https://www.econbiz.de/10001172406
Saved in:
66
The changing consumer in the European Union : special issue
Leeflang, Peter
(
contributor
); …
- In:
International journal of research in marketing : IJRM ; …
12
(
1995
)
5
,
pp. 373-387
Persistent link: https://www.econbiz.de/10001192633
Saved in:
67
Identification and estimation of complex multivariate lag structures : a nesting approach
Leeflang, Peter
- In:
Applied economics
24
(
1992
)
2
,
pp. 273-283
Persistent link: https://www.econbiz.de/10001133072
Saved in:
68
The changing consumer in the European Union : a "meta-analysis"
Leeflang, Peter
;
Raaij, Willem Fred van
-
1995
Persistent link: https://www.econbiz.de/10000922750
Saved in:
69
Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market
Leeflang, Peter
- In:
European journal of operational research : EJOR
23
(
1986
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10001010421
Saved in:
70
Decomposing sales elasticities on segmented markets
Plat, Francis W.
- In:
International journal of research in marketing : IJRM ; …
5
(
1989
)
4
,
pp. 303-315
Persistent link: https://www.econbiz.de/10001084183
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