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Leveraging the integration of sales career cycle with brand life cycle in Indian pharmaceutical firms
Purohit, Basant Kumar - 2010
the intense competition. Often, pharma companies fail to strategically align their sales force with brands to gain the … conceptual framework to align sales career cycle (SCC) stages with brand life cycle (BLC) stages of the drugs for more effective … selling to physicians. Through a series of propositions, the study highlights the relevance of sales career cycle stage in …
Persistent link: https://www.econbiz.de/10008660418
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Ökonomische Bewertung von Arzneimittelinnovationen
Erbsland, Manfred; Ulrich, Volker; Wille, Eberhard - In: Innovation im Arzneimittelmarkt, (pp. 169-191). 2000
Persistent link: https://www.econbiz.de/10001507984
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Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
Ecker, Thomas (ed.); Preuß, Klaus -Jürgen (ed.);  … - 2011
Persistent link: https://www.econbiz.de/10008859795
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The diffusion of generics after patent expiry in Germany
Blankart, Katharina; Stargardt, Tom - In: The European journal of health economics : HEPAC ; … 17 (2016) 8, pp. 1027-1040
Persistent link: https://www.econbiz.de/10011660160
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Entry and exit in a vertically differentiated industry
Esteve Pérez, Silviano - In: Acta oeconomica : periodical of the Hungarian Academy … 61 (2011) 4, pp. 413-440
Persistent link: https://www.econbiz.de/10009521194
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The regulation of prescription drug competition and market responses : patterns in prices and sales following loss of exclusivity
Aitken, Murray L.; Berndt, Ernst R.; Bosworth, Barry; … - 2013
Persistent link: https://www.econbiz.de/10010198694
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The Regulation of Prescription Drug Competition and Market Responses : Patterns in Prices and Sales Following Loss of Exclusivity
Aitken, Murray - 2014
total molecule sales (brand plus generic) following LOE is an increasingly common phenomenon compared with earlier eras. The …
Persistent link: https://www.econbiz.de/10013062618
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Sales Growth of New Pharmaceuticals Across the Globe : The Role of Regulatory Regimes
Stremersch, S. - 2012
Prior marketing literature has overlooked the role of regulatory regimes in explaining international sales growth of … new products. This paper addresses this gap in the context of new pharmaceuticals (15 new molecules in 34 countries) and … sheds light on the effect regulatory regimes have on new drug sales across the globe. Based on a time-varying coefficient …
Persistent link: https://www.econbiz.de/10012754985
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The regulation of prescription drug competition and market responses : patterns in prices and sales following loss of exclusivity
Aitken, Murray L.; Berndt, Ernst R.; Bosworth, Barry; … - In: Measuring and modeling health care costs, (pp. 243-271). 2018
Persistent link: https://www.econbiz.de/10011812699
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The Regulation of Prescription Drug Competition and Market Responses : Patterns in Prices and Sales Following Loss of Exclusivity
Aitken, Murray L. - 2013
total molecule sales (brand plus generic) following LOE is an increasingly common phenomenon compared with earlier eras. The …
Persistent link: https://www.econbiz.de/10012459174