Swartz, Teresa A. (ed.); Iacobucci, Dawn (ed.) - 2000
marketing and management." —James Heskett, Harvard Business School "The Handbook of Services Marketing and Management provides …, and perishability, call for management and marketing skills of a high order. This new Handbook belongs in the working … researchers and professionals–until now! The Handbook of Services Marketing and Management presents state-of-the-art perspectives …
