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Kundenerfahrung als Forschungs...
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Konsumentenverhalten
78,525
Consumer behaviour
78,510
Marketing
29,187
Beziehungsmarketing
25,062
Relationship marketing
25,059
Electronic Commerce
23,538
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20,592
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15,779
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15,705
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11,298
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11,052
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9,567
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8,859
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8,572
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8,557
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8,541
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8,535
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8,335
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8,049
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7,926
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7,922
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7,035
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7,031
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7,015
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6,992
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6,948
Marketing management
6,728
Online-Marketing
6,626
Internet marketing
6,548
Internet
6,399
Service quality
6,346
Dienstleistungsqualität
6,338
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5,421
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5,214
Markenartikel
4,641
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4,601
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4,422
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4,377
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746
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2,252
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1,154
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504
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Bruhn, Manfred
300
Meffert, Heribert
251
Kotler, Philip
231
Homburg, Christian
198
Bauer, Hans H.
180
Huber, Frank
165
Wiedmann, Klaus-Peter
165
Pepels, Werner
141
Herrmann, Andreas
136
Sheth, Jagdish N.
133
Han, Heesup
130
Belk, Russell W.
120
Fritz, Wolfgang
117
Kollmann, Tobias
113
Kumar, V.
110
Mattila, Anna S.
109
Grewal, Dhruv
102
Lusk, Jayson L.
100
Verhoef, Peter C.
100
Grunert, Klaus G.
98
Irwin, Scott H.
97
Kaiser, Harry M.
94
Gierl, Heribert
93
Ahlert, Dieter
90
Belz, Christian
88
Phau, Ian
87
Spiller, Achim
85
Walsh, Gianfranco
85
Dwivedi, Yogesh Kumar
84
Wirtz, Bernd W.
83
Tomczak, Torsten
82
Gupta, Rangan
81
Diller, Hermann
79
Bagozzi, Richard P.
78
Heinemann, Gerrit
78
Usman, Osly
78
Foxall, Gordon R.
77
Heckman, James J.
77
Khare, Arpita
76
Woodside, Arch G.
75
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National Bureau of Economic Research
776
Agricultural and Applied Economics Association - AAEA
542
Springer Fachmedien Wiesbaden
360
Department of Agricultural, Food and Resource Economics, Michigan State University
236
IGI Global
190
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
141
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
OECD
121
American Marketing Association
111
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
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Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Université Paris-Dauphine (Paris IX)
79
Office of the Chief Economist, Department of Agriculture
72
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
65
Verlag Dr. Kovač
53
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Organisation for Economic Co-operation and Development
48
Department of Agricultural and Resource Economics, University of California-Berkeley
47
Books on Demand GmbH <Norderstedt>
46
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Edward Elgar Publishing
44
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Europäische Kommission
38
HAL
38
Haufe-Lexware GmbH & Co. KG
34
Information Resources Management Association
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
World Bank Group
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Fördergesellschaft Marketing an der Universität Augsburg
30
International Energy Agency
30
University of Western Sydney
30
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Journal of business research : JBR
2,470
Journal of retailing and consumer services
2,099
SpringerLink / Bücher
1,148
International journal of hospitality management
856
International journal of consumer studies
781
NBER working paper series
772
Psychology & marketing
696
Working paper / National Bureau of Economic Research, Inc.
651
Industrial marketing management : the international journal for industrial and high-tech firms
644
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
NBER Working Paper
554
Management science : journal of the Institute for Operations Research and the Management Sciences
478
European journal of marketing : EJM
466
Asia Pacific journal of marketing and logistics
449
Journal of marketing management : MM
432
Journal of marketing
427
The journal of product & brand management
419
Journal of the Academy of Marketing Science
407
Journal of marketing research : JMR
404
Journal of travel and tourism marketing
401
Tourism management : research, policies, practice
391
The journal of brand management : an international journal
388
The journal of services marketing
374
Technological forecasting & social change : an international journal
366
Journal of retailing
363
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Applied economics
347
Cogent business & management
347
The service industries journal
342
Marketing letters : a journal of research in marketing
341
Journal of strategic marketing
339
Springer eBook Collection
333
Journal of international consumer marketing
331
International journal of contemporary hospitality management
330
Marketing intelligence & planning
330
Journal of business ethics : JOBE
329
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
327
Journal of marketing communications
323
The international review of retail, distribution and consumer research
321
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ECONIS (ZBW)
137,310
USB Cologne (EcoSocSci)
10,695
RePEc
6,897
BASE
1,964
USB Cologne (business full texts)
531
EconStor
467
OLC EcoSci
79
Other ZBW resources
40
ArchiDok
10
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1
Marketing
and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001530954
Saved in:
2
Globaler Handel nach lokaler Art : kulturspezifisches Vertrauen im Online-Handel mit Endkunden
Mafaalani, Aladin el-
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003747615
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
5
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
Bauer, Hans H.
(
ed.
);
Greipl, Erich
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10002084359
Saved in:
6
Digitale Kundenbindung
Wisotzky, Patrick Akira
-
2001
Persistent link: https://www.econbiz.de/10001629317
Saved in:
7
Relationship
marketing
Godson, Mark
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003770381
Saved in:
8
Total relationship
marketing
: [
marketing
management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003686297
Saved in:
9
E-
Marketing
-Management : Grundlagen und Prozesse für Business-to-Consumer-Märkte
Bagusat, Ariane
;
Hermanns, Arnold
-
2008
Persistent link: https://www.econbiz.de/10003438506
Saved in:
10
Fewer clicks, more purchases
Unal, Murat
;
Park, Young-Hoon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7317-7334
Persistent link: https://www.econbiz.de/10014444131
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