E-Marketing-Management : Grundlagen und Prozesse für Business-to-Consumer-Märkte
von Ariane Bagusat und Arnold Hermanns
| Year of publication: |
2008
|
|---|---|
| Authors: | Bagusat, Ariane ; Hermanns, Arnold |
| Publisher: |
München : Vahlen |
| Subject: | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Marketing | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XII, 180 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [163] - 171 |
| ISBN: | 3-8006-3423-6 ; 978-3-8006-3423-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003438506