Similar Search Results

Die Wirkung von Verständlichkeit in der Marketing-Kommunikation für erklärungsbedürftige Güter

Demarmels, Sascha; Schaffner, Dorothea - In: Wert und Werte der Marketing-Kommunikation, (pp. 73-91). 2013

Persistent link: https://www.econbiz.de/10014567847

No Relations, no Publics in Marketing? : Klimawahrnehmung und Koorientierung als Kriterien zur Wertbestimmung der Marketing-Kommunikation

Bürker, Michael - In: Wert und Werte der Marketing-Kommunikation, (pp. 231-250). 2013

Persistent link: https://www.econbiz.de/10014567853

Camel milk marketing in Kenya : institutional arrangements and performance

Gicheha, Simon Kariuki - 2023

Persistent link: https://www.econbiz.de/10014457871

Marketing

Böcker, Franz; Thomas, Lutz; Helm, Roland; Gierl, Heribert - 1981

Persistent link: https://www.econbiz.de/10000344793

Delegating pricing power to customers : pay what you want or name your own price?

Krämer, Marius-Florentin; Schmidt, Klaus M.; Spann, Martin - 2015

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed capacity costs in order to appeal to additional customers by reducing prices without setting a...

Persistent link: https://www.econbiz.de/10010530590

Delegating pricing power to customers : pay what you want or name your own price?

Krämer, Marius-Florentin; Schmidt, Klaus M.; Spann, Martin - 2017

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference price. Their participatory and innovative...

Persistent link: https://www.econbiz.de/10011591510