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A framework for constructing customer relationship management strategy map based on multiple criteria decision-making approach
Shapouri, Fatemeh; Keramati, Abbas - In: International journal of electronic customer … 9 (2015) 2/3, pp. 175-188
Persistent link: https://www.econbiz.de/10011586457
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Appraisal of CRM implementation as business strategy option in times of recession : the role of perceived value and benefits
Agapitou, Chrysa; Bersimis, Sotirios; Georgakellos, … - In: The international journal of business science & applied … 12 (2017) 2, pp. 18-31
The present work investigates Customer Relationship Management (CRM) implementation and performance during the fiscal crisis in Greece based on an appropriate questionnaire. All acquired responses using the questionnaire are suitably analysed using advanced statistical techniques, and show that...
Persistent link: https://www.econbiz.de/10011897088
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Assessment of destination performance : a strategy map approach
De Carlo, Manuela; Cugini, Antonella; Zerbini, Fabrizio - In: Tourism review : the official journal of the AIEST 63 (2008) 2, pp. 25-37
Persistent link: https://www.econbiz.de/10003740958
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Betriebswirtschaftliche Instrumente der Unternehmenssteuerung in der sozialen Krankenversicherung
Wesenauer, Andrea (ed.); Bencic, Werner (ed.) - 2006 - 1. Aufl., Stand: Stand: 2006
Persistent link: https://www.econbiz.de/10003280585
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Contingency-based design of management control systems
Pock, Thomas (contributor) - 2007
Persistent link: https://www.econbiz.de/10003474019
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Balanced Scorecard für strategisches Management von Städten : ein Ansatz unter Einsatz von Internetumfragen
Weig, Florian - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002509543
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Werte mit und für die Mitarbeiter schaffen
Matzler, Kurt; Renzl, Birgit; Pechlaner, Harald - In: Werte schaffen : Perspektiven einer …, (pp. 305-318). 2003
Persistent link: https://www.econbiz.de/10001828079
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Strategische Steuerung : erfolgreiche Konzepte und Tools in der Controllingpraxis
Horváth, Péter (ed.) - 2000
Persistent link: https://www.econbiz.de/10001495113
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Die "Balanced Scorecard" als Chance für die ärztliche Klinikleitung
Dick, Beate; Krieg, Jürgen-Christian; Schreiber, W. - In: Gesundheitsökonomie & Qualitätsmanagement : Klinik … 7 (2002) 3, pp. 166-172
Persistent link: https://www.econbiz.de/10001678863