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This paper studies the impact of supply reliability on a retail firm's performance under joint marketing and inventory decisions. The firm sells a product in a single selling season and can exert marketing effort to influence consumer demand. We develop a modeling framework to quantify the value...
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This paper examines how strategic customer behavior impacts e-tailers' inventory storage location, pricing and … carry all the inventory centrally as demand uncertainty decreases, which is consistent with a recent practice by some e …
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