Khobzi, Hamid; Teimourpour, Babak - In: International Journal of Accounting & Information Management 22 (2014) 4, pp. 254-272
Purpose – The purpose of this study is to assign polarity score to each post from Facebook fan pages, and then examine whether the Comments submitted by users on a post from fan page have a significant relationship with the popularity of that post. Being aware of how to enhance the popularity...